You’ll notice that the logo on our products has changed. The orange “tula” logo with the bear has been replaced by a cream-colored logo with our brand name ‘tula’ in an updated font and graphite gray/light black color.
The bear isn’t gone though, and a playful reminder of our brand heritage can be found on the pocket logo of a little bear peeking out, something we have started to loving refer to as the “peek-a-boo bear”.
All New Prints and colors launching from March 2023 will come with this new logo on the product, and you’ll see that reflected in the primary product photography.
Our existing prints and colors that we continue to restock will transition from the old to the new logo over time. As we sell through the existing inventory of the orange logo products, we will transition to the new logo.
As each carrier transitions to the new logo, the main product image on the website will be updated to reflect this.
We do try to correctly reflect which logo will be shipped on the website, however, as we transition from the old to new tags there is a chance for either tag to be sent. As the orange logo inventory dwindles, you may receive a cream logo, and vice versa with the website photo reflecting the opposite.
Unfortunately, we won't be able to honor any requests for a specific logo on your order. We are unable to update carriers purchased previously with the Tula Bear logo to the new logo.
Rest assured that Tula carriers with both types of logos are authentic.
Signature
Yes, the Signature carrier branding is changing too! You may receive a Signature carrier with the new logo in the black box as we transition the Signature packaging.
Blankets, Ring Slings and Accessories
Yes these products are changing too, but on a slightly longer timeline
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